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Scientific American, January 10, 2022
Kimberly Lau joins Springer Nature as VP Consumer Media and President of Scientific American

Kimberly (Kim) Lau has joined Springer Nature as VP, Consumer Media and President of Scientific American. In this role, Kim will drive further growth of Springer Nature’s Consumer Media business. She will also have publishing responsibility for Scientific American, the longest continuously published magazine in the US, and its international editions, such as Spektrum der Wissenschaft in Germany and Investigacion y Ciencia in Spain.

Kim has had a long and successful track record in the consumer publishing and magazine industry. From 2012 to 2021, Kim was at the Atlantic Monthly Group, most recently as Executive Vice President Strategic Partnerships and Business Development at The Atlantic. Prior to that, she was Vice President, Business Development and Partner Relations at Hearst Magazines.

“Kim’s leadership positions at the Atlantic Monthly Group and Hearst Magazines give her a unique perspective on digital media, experience working with heritage brands and a track record of proven success,” says Steven Inchcoombe, Chief Publishing Officer. “Kim is exceptionally well qualified to lead the Consumer Media business and deliver on Scientific American’s ambitious digital strategy.”

“I am thrilled to be joining Springer Nature and to work with such an important and renowned brand like Scientific American,” says Lau. “I see huge opportunities to amplify and grow these publications, especially at this time when quality science journalism is so critical to helping us understand and address the challenges in our world."

“We are delighted that Kim Lau is joining Scientific American,” says Laura Helmuth, Editor-in-Chief of Scientific American. “Her experience, knowledge, ambition, and vision will help us reach even larger audiences, build our business opportunities, and expand our impact. She will be a great steward of our 177-year history and a force for the future as we continue to expand our ambitions for covering the most important issues in science, health, technology, and social justice.”

About Scientific American

Founded in 1845, Scientific American is the oldest continuously published magazine in the US and the leading authoritative publication for science and technology in the general media. Together with and 14 local language editions around the world it reaches more than nine million readers. Other titles include Scientific American Mind and Spektrum der Wissenschaft in Germany. Scientific American is published by Springer Nature, a leading global research, educational and professional publisher, home to an array of respected and trusted brands providing quality content through a range of innovative products and services. Springer Nature was formed in 2015 through the merger of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science+Business Media.

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