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Scientific American, September 7, 2022
Scientific American announces new VP Product and Technology, Dan Benjamin

Dan Benjamin has joined Scientific American in the role of VP Product and Technology. Dan will be responsible for overseeing Scientific American’s technology, product and data portfolio strategy which will expand the brand’s audience, build business opportunities and further impact customer experience.

Prior to joining Scientific American, Dan spent 15 years working in media technology. Since 2020, Dan has worked on, a company he co-founded which provides a platform for media companies to use machine learning to better understand their content, provide rich metadata, and power product features. From 2007-2019, Dan was at SiriusXM in a series of escalating roles, lastly as Vice President + General Manager of Data and AI Product, where he led the team responsible for product personalization, recommendation, targeting, and data collection while also serving as a driver of SiriusXM’s efforts in podcasting.

“For over 177 years, Scientific American has been committed to sharing trustworthy knowledge and enhancing our understanding of the world,” says Kimberly Lau, President of Scientific American. “Dan’s wealth of experience in technology and digital media companies, as well as his vision for the future, makes him the perfect candidate to grow the brand further.”

“I have long been an admirer of Scientific American and I am inspired by the quality science journalism it publishes,” says Dan Benjamin. “I am thrilled to join the team and lead its product and technology strategy so we can reach and inform a broader audience across a variety of mediums and platforms.”

About Scientific American

Founded in 1845, Scientific American is the oldest continuously published magazine in the US and the leading authoritative publication for science and technology in the general media. Together with and 14 local language editions around the world it reaches more than nine million readers. Other titles include Scientific American Mind and Spektrum der Wissenschaft in Germany. Scientific American is published by Springer Nature, a leading global research, educational and professional publisher, home to an array of respected and trusted brands providing quality content through a range of innovative products and services. Springer Nature was formed in 2015 through the merger of Nature Publishing Group, Palgrave Macmillan, Macmillan Education and Springer Science+Business Media.

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